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By Rubenstein

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The day-to-day sagas that reflect, albeit in a slightly heightened fashion, everyday life, have been hugely successful. In the UK ‘Coronation Street’, whose first episode appeared in December 1960, is still one of the most watched programmes in the country and younger pretender ‘EastEnders’ born in 1985, commands an 8 THE IMPACT OF CELEBRITIES ON EVERYDAY LIFE audience just as big and has recently been extended to four new episodes per week, plus a fifth weekend ‘omnibus’ edition. The phenomenon of reality TV, which makes celebrities out of ordinary people and also gives faded celebrities the opportunity to redeem themselves, is a global one.

But without the astonishing impact of the Sex Pistols it is unlikely that this iconic style would have dominated the late 1980s and gone on to be recycled periodically ever since. The early 1980s also saw the emergence of the slogan T-shirt originated by band Frankie Goes to Hollywood with their enormous hit ‘Relax’ and Katharine Hamnett’s 1983 ‘Choose Life’ T-shirt collection, which featured her famous soapbox slogan ‘Stop Acid Rain’, ‘Preserve the Rainforests’ and other protest messages. Hollywood has long had a huge influence on fashion as in so many other areas of life.

Accessorized with fabulous jewellery from Harry Winston and shoes from Manolo Blahnik, the total look can do wonders for the actress, the designer and the label while, of course, flattering the male escort too. Accessing that fantasy is easy if you can afford shoes that retail at anything from £250 to £750 a pair and, indeed, many customers use these brands and their logos as a conspicuous consumption to assert their status and wealth. But there are many much less expensive ways of plugging into a star’s fairy-tale lifestyle.

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A Course in Game Theory by Rubenstein

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